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Miller Lite is the new beer of baseball in Canada | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
SUSAN KRASHINSKY - MARKETING REPORTER

In the world of Big Beer in Canada, SABMiller is the new kid on the block. On April 1, the company officially took over operations of its brands – such as Miller Genuine Draft and Miller Lite – in Canada. And it is betting on sports sponsorship to help it find a foothold.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/miller-lite-is-the-new-beer-of-baseball-in-canada/article24748345/
 

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